The Importance of Discovering Your Why - Lisa Schermerhorn
“Even Shark Tank Billionaire Mark Cuban calls kindness is a hidden secret to success. He says it takes more than work ethic and negotiation skills to be effective in business. “One of the most underrated skills in business right now is being nice. Nice sells,” he said.
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The Importance of Discovering Your Why

Have you ever found yourself asking, “What’s my purpose?” or “Why do I do what I do?” These questions point to something deeper—the driving force that fuels your actions, decisions, and motivations. This driving force is your Why. It’s the very reason that gets you out of bed in the morning, and it’s the foundation of who you are at your core.

Your Why is not just a vague sense of purpose; it’s the full 3D image of who you are, the essence that defines your internal motivations and external behaviors. When you discover your Why, you gain clarity on your driving force, which allows you to better understand how you operate on the inside and how you communicate with the world around you.

 

How Knowing Your Why Transforms Your Life

  1. Clarity of Purpose
    By identifying your Why, you gain a crystal-clear understanding of what drives you. This clarity helps you make decisions that align with your values and personal goals. It’s the compass that guides you through life’s challenges, helping you stay true to yourself no matter what obstacles arise.
  2. Alignment in Relationships
    When you understand your Why, you begin to see how you relate to others in a whole new light. You can better understand why you connect with certain people and why some relationships feel forced. Your Why helps you communicate more authentically, which strengthens your relationships, whether personal or professional.
  3. Career Fulfillment
    One of the most powerful aspects of discovering your Why is that it can help you assess whether you’re in the right career or pursuing the right path. Are you passionate about what you do? Does it align with your core values and your inner driving force? When your career is aligned with your Why, work no longer feels like a chore—it becomes a source of energy, inspiration, and fulfillment. You’ll find that you have endless amounts of energy for what you do because you’re operating in line with your true purpose.
  4. Playing to Your Strengths
    Knowing your Why also helps you play to your strengths. It allows you to focus on what you do best, where your talents naturally shine. When you operate from your Why, you feel more confident, capable, and ready to take on the world because you’re fully in tune with your strengths and passions.
  5. Endless Motivation and Energy
    Have you ever noticed that when you’re doing something you love, time seems to fly by, and you’re filled with energy? That’s the power of operating in alignment with your Why. It becomes your limitless fuel, giving you boundless energy for what you do because it’s deeply connected to who you are at your core.

 

How to Discover Your Why

Discovering your Why is a process of taking a ten-minute assessment. Once you discover your WHY.os. (operating system) it will allow you to have deeper introspection and self-awareness. It’s about discovering the deeper questions: Why do I do what I do?  How do I do it? The final question is ultimately, What do I bring to the table? You will understand what truly drives you. What gives you energy and motivation? What values do you stand for?

Once you discover your WHY.os, you’ll see the world and yourself in a whole new way. You’ll gain the clarity and confidence to take bold steps toward a life that’s not only successful but also deeply meaningful.

 

Start Your Journey to Discovering Your Why

Your Why.os is the key to unlocking your fullest potential. It’s the driving force that connects you to your purpose, your relationships, and your career. When you know your Why, you become unstoppable—filled with energy, clarity, and direction. So, are you ready to discover yours?

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